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Research papers

The role of fragrance in the brand personality of consumer products

This paper explores the role of fragrance in defining a brand's personality at the point of purchase relative to its packaging. Louis Cheskin's concept of Sensation Transference provides the basis for this exploratory research.Results contained...

Catalogue: ESOMAR Fragrance Research Conference 2005
Authors: Maryana Kaplan, Kendra Zarrilli
Company: Q Research Solutions, Inc.
May 15, 2005
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Citation

Kaplan and Zarrilli (2005a, May 15). The role of fragrance in the brand personality of consumer products. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/the-role-of-fragrance-in-the-brand-personality-of-consumer-products